Hui Sun

I’m an Assistant Professor in the Management Department at Frankfurt School of Finance & Management. My research answers three questions:

• Cognition and Social Networks: How do people encode, activate, and retrieve knowledge of social relationships?
• Small-Sample Learning: How do decision-makers learn from sparse observations?
• Collective Decision-Making: How do organizations make difficult decisions (i.e., decisions involving ambiguity, epistemic uncertainty, or conflicting values)?

Before joining Frankfurt School, I was an Assistant Professor in the House of Innovation at the Stockholm School of Economics. I earned my Ph.D. in Management and Organizations from Kellogg School of Management at Northwestern University, during which I also obtained an M.S. in Statistics. At Kellogg, I was fortunate to be advised by Prof. William Ocasio and the late Prof. Ned Smith. Before Northwestern, I received a B.S. in Psychology and a B.A. in Digital Entertainment Design from Tsinghua University. I also had the pleasure of doing research on cognitive modeling in Prof. Cleotilde “Coty” Gonzalez’s Dynamic Decision Making Lab at Carnegie Mellon University.

Outside of work, I enjoy hiking and camping in the mountains, as well as playing pipa and cello.