Hui Sun

I’m an Assistant Professor in the Management Department at Frankfurt School of Finance & Management. I study how organizations and other intelligent systems operate under the cognitive and informational limits of their human (and non-human) members.

My research combines formal modeling, computational approaches, and empirical methods to understand how bounded agents search, learn and make decisions collectively. These questions motivate my work on cognition and social networks, small-sample learning, and committee decision-making.

• Cognition and Social Networks: How do people encode, activate, and retrieve knowledge of social relationships?
• Small-Sample Learning: How do decision-makers learn from sparse observations?
• Committee Decision-Making: How do organizations make difficult decisions (i.e., decisions involving ambiguity, epistemic uncertainty, or value conflicts)?

Before joining Frankfurt School, I was an Assistant Professor in the House of Innovation at the Stockholm School of Economics. I earned my Ph.D. in Management and Organizations from Kellogg School of Management at Northwestern University, during which I also obtained an M.S. in Statistics. At Kellogg, I was fortunate to be advised by Prof. William Ocasio and the late Prof. Ned Smith. Before Northwestern, I received a B.S. in Psychology and a B.A. in Digital Entertainment Design from Tsinghua University. I also had the pleasure of doing research on cognitive modeling in Prof. Cleotilde “Coty” Gonzalez’s Dynamic Decision Making Lab at Carnegie Mellon University.

Outside of work, I enjoy hiking and camping in the mountains, as well as playing pipa and cello.