Hui Sun

Hui Sun

Assistant Professor

Stockholm School of Economics

Biography

I am an Assistant Professor in the Department of Entrepreneurship, Innovation and Technology at Stockholm School of Economics.

My research primarily concerns the role of cognition in entrepreneurship, organization design and social networks. More information can be found on my CV .

  • Cognition X Entrepreneurship: I combine computational modeling and qualitative methods to understand how founders learn and make strategy under environments with a paucity of experience and Knightian uncertainty.
  • Cognition X Organization design: Stories and models are two primary ways that organizations coordinate the cognition of their members. Hence, I ask (a) what are the limits of coordination through language, and (b) what are the limits of coordination through algorithms.
  • Cognition X Social networks: I study how individuals mentally organize their social connections. In particular, I find that independent of who you know, how you mentally organize who you know matters.

As a mixed-methods scholar, I use a combination of quantitative, qualitative, computational and experimental methods. You can find resources on automating surveys (Javascript), interactive network analysis (R), and network learning experiments (Python) on my Github. I am a keen advocate for women in coding and reproducible research.

Prior to Northwestern, I obtained my B.S. in Experimental Psychology and B.A. in Digital Entertainment Design from Tsinghua University. I had a wonderful time doing research on cognitive modeling in Dr. Cleotilde (Coty) Gonzalez’s Dynamic Decision Making Lab at Carnegie Mellon University.

When I am offline, I have fun playing pipa and cello.

Interests

  • Managerial Cognition and Decision Making
  • Organization Design
  • Organization Theory
  • Economic Sociology
  • Mixed Methods (qualitative, quantitative, computational and experimental)

Education

  • PhD in Management & Organizations, 2022

    Northwestern University

  • MS in Statstics, 2022

    Northwestern University

  • MS in Management & Organizations, 2019

    Northwestern University

  • BS in Experimental Psychology, 2016

    Tsinghua University

  • BA in Game & Interactive Media Design, 2016

    Tsinghua University

Publications

Publications

  • Sun, H., Brashears, M. E., & Smith, E. B. (2021). Network Representation Capacity: How Social Relationships are Represented in Human Mind. In Small, M. L, Perry, B. L., Pescosolido, B., & Smith, E. B. (Eds.), Personal Networks: Classic Readings and New Directions in Ego-centric Analysis. Cambridge University Press. [PDF]