Hui Sun

I study how organizations and communities can be designed around the cognitive and informational limits of their human (and non-human) members. I combine formal modeling, computational methods, experiments, and econometric analysis to examine how bounded agents search, learn, and make decisions, both individually and collectively.

My work to date has focused on individual cognition: how people represent and recall their social networks, and how decision-makers learn by constructing mental models from sparse observations. My ongoing work moves to the collective level, asking how groups and organizations aggregate dispersed information and divergent preferences to make difficult decisions—those involving ambiguity, uncertainty, or value conflict.

Before joining Frankfurt School, I was an Assistant Professor at the House of Innovation, Stockholm School of Economics. I received my Ph.D. in Management and Organizations and an M.S. in Statistics from Northwestern Kellogg, where I was advised by William Ocasio and the late Ned Smith. Before that, I earned a B.S. in Psychology and a B.A. in Digital Entertainment Design from Tsinghua University.

Outside of work, I hike and camp in the mountains and play pipa and cello.