Hui Sun

Hui Sun

Ph.D. candidate in Management & Organizations

Northwestern University, Kellogg School of Management

Biography

I am a Ph.D. candidate in the Management & Organizations Department at Kellogg School of Management, Northwestern University. I will be joining the House of Innovation at the Stockholm School of Economics as an Assistant Professor in Fall 2022.

My research concerns the role of cognition in entrepreneurship, behavioral strategy, and social networks. More information can be found on my CV .

  • Cognition X Entrepreneurship: I combine computational modeling and qualitative methods to understand (a) how founders learn from a paucity of experience, (b) how founders’ learning strategies influence the structure of mental models they acquire, which subsequently shape their decisions.
  • Cognition X Behavioral strategy: Stories and models are two primary ways that organizations coordinate the cognition of their members. Hence, I ask (a) what are the limits of coordination through language, and (b) what are the limits of coordination through algorithms.
  • Cognition X Social networks: I study how individuals mentally organize their social connections. In particular, I find that independent of who you know, how you mentally organize who you know matters.

As a mixed-methods scholar, I use a combination of quantitative, qualitative, and computational methods. You can find resources on automating surveys (Javascript), interactive network analysis (R), and network learning experiments (Python) on my Github. I am a keen advocate for women in coding and reproducible research.

Prior to Northwestern, I obtained my B.S. in Experimental Psychology and B.A. in Digital Entertainment Design from Tsinghua University. I had a wonderful time doing research on cognitive modeling in Dr. Cleotilde (Coty) Gonzalez’s Dynamic Decision Making Lab at Carnegie Mellon University.

When I am offline, I have fun playing pipa and cello.

Interests

  • Managerial Cognition
  • Organizational Learning
  • Entrepreneurship
  • Social Networks
  • Mixed Methods (computational, qualitative, experimental)

Education

  • PhD in Management & Organizations (minor in Computational Cognitive Science), 2022

    Northwestern University

  • MS in Statstics, 2022

    Northwestern University

  • MS in Management & Organizations, 2019

    Northwestern University

  • BS in Experimental Psychology, 2016

    Tsinghua University

  • BA in Game & Interactive Media Design, 2016

    Tsinghua University

Publications

Publications

  • Sun, H., Brashears, M. E., & Smith, E. B. (2021). Network Representation Capacity: How Social Relationships are Represented in Human Mind. In Small, M. L, Perry, B. L., Pescosolido, B., & Smith, E. B. (Eds.), Personal Networks: Classic Readings and New Directions in Ego-centric Analysis. Cambridge University Press. [PDF]