Hui Sun

Hui Sun

Ph.D. candidate in Management & Organizations

Northwestern University, Kellogg School of Management


I am a Ph.D. candidate from the Management & Organizations Department at Kellogg School of Management. My research centers around cognition in organizations. Specifically, I study how cognitive processes, such as memory and attention, guide individuals and firms to selectively navigate through their environment and learn from limited experiences. In another stream of my research, I explore the interaction between cognition, communication and coordination in firms.

I use a mix of qualitative data, computational modeling, and lab experiments. Prior to graduate school, I was a member of the Dynamic Decision Making Lab at the Department of Social and Decision Sciences (SDS) at Carnegie Mellon University.

When I am offline, I have fun playing pipa and cello, and designing posters for ASQ Blog.


  • Organizational Search and Learning
  • Cognitive Science
  • Social Networks
  • Computational Methods


  • PhD in Management & Organizations, 2022 (expected)

    Northwestern University

  • MS in Management & Organizations, 2019

    Northwestern University

  • BS in Experimental Psychology, 2016

    Tsinghua University

  • BA in Game & Interactive Media Design, 2016

    Tsinghua University

Publications and Working Papers


  • Sun, H., Brashears, M. E., & Smith, E. B. (forthcoming). Network Representation Capacity: How Social Relationships are Represented in Human Mind. In Small, M. L, Perry, B. L., Pescosolido, B., & Smith, E. B. (Eds.), Personal Networks: Classic Readings and New Directions in Ego-centric Analysis. Cambridge University Press.

Working Papers

  • Cognitive Search and Social Networks (with Edward B. Smith)
    • “The Cognitive Underpinning of Social Networks” Symposium. Academy of Management Meeting. Chicago, IL. 2018.
    • “Networks in Cognitive Science”. NetSci. Burlington, VT. 2019.
  • From Material Reproduction to Cultural Elaboration: Revival of Classical Chinese Furniture Making (with Lantian Li)
    • EGOS Colloquium. Edinburgh, UK. 2019.